For me, finding GOD requires forgetting myself, which isn't easy to do. I get so self absorbed worrying about doing things my way, getting more stuff, more attention, more recognition, basically everything pertaining to me. It's my attempt at filling the emptiness inside me quickly with what I perceive to be important matters. When I fill my emptiness with myself and selfish desires, there is no more room for GOD and that makes finding HIM impossible.
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It's when I learned to empty myself of and defocus on "me", that I find HIM. I hear HIS voice within my heart. No, not voices in my head. In fact not a voice at all but more of realization. HE speaks to me through my conscience. GOD gives me the knowledge of what's right and what's wrong and HIS voice through my conscience urges me to do the right thing. When I'm not focused on myself, the right thing is a much easier choice.

It's when I'm not immersed in my own desires that I begin to see GOD in everything. A song on the radio, a smile from a stranger or the beauty of a rainbow. Selfishness leads to covetousness where we are blinded by what we desire for ourselves and fail to see what we have already been so graciously provided.

To get good at anything, we must continuously practice it. The same applies to finding GOD, in my opinion. After a lifetime of self-absorbtion, it's taking much practice to learn how to put myself aside and seek GOD through selflessness. I'm not there yet but as the wall of selfishness gets dismantled brick by brick, I am seeing and hearing GOD louder and clearer.